June 2021 - Current

APPLE TV
Senior Digital Creative - LA

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• Managed several design teams both in-house and remote to develop creative for streaming, paid, social and video for Apple TV+ original content and later for two sports categories—Major League Soccer and Major League Baseball.

• Role required quality control, attention to detail, expert technical knowledge, ability to negotiate creative decisions and a deep understanding of branding.

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Mar. 2021 - June 2021

PUBLICIS SAPIENT
Visual Design Lead - LA

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• Client-facing design lead for three different pods at Capital Group.

• Oversaw and managed a team of seven offshore and two in-house designers.

• Created campaign ideas from concept to complete.

• Worked in a fast-paced environment that often require managing up to 5-10 time-sensitive projects daily that can range from power point presentations to UI/UX webpage redesigns to brochures and social posts.

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June 2018 - Mar. 2021

TBWA \ CHIAT \ DAY

CARUSO

T3 MICRO

SOMETHING MASSIVE

KERN

Freelance Creative Lead - LA

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• Led and mentored a digital design team for Apple product campaigns that have included Holiday 2020, Back-to-School, Apple TV+, and iPhone 11 launch.

• Digital design for Facebook Oculus.

• Art directed photoshoots and worked closely with photographers and creatives on 360 seasonal advertising.

• Designed large-scale digital billboards displayed at the Grove.

• UI/UX work on micro-sites and brochures.

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Oct. 2016 - June 2018

YAHOO!

Creative Director - LA

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• Led all creative for Storytellers—Yahoo’s content marketing division before Oath.

• Managed a team of 3-4 freelancers and in-house creatives.

• Hired and worked closely with in-house and outside vendors to achieve quarterly goals.

• Concept and designed campaigns that saw a 20% increases in CTRs.

• Streamlined process with Slates that achieved a 24-hour turnover pitch rate.

 

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May 2015 - Oct. 2016

DONNER
POSSIBLE

Freelance Art Director - LA

 

• Print + banner design for Microsoft’s “The Collective Project” campaign, which received Adweek’s ‘Ad of the Day’ mention.

• Lead designer on Microsoft’s Office 365 social campaign that utilized stop action photography and motion graphics. 

• UI/UX lead on Nescafe’s US website redesign that went from concept to complete in two months.

• Mentored 1-2 junior designers.

 

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Mar. 2015 - Apr. 2016

DEUTSCH

Senior Designer - LA

 

• Part of a 4-person team that won first place at the mayor’s Save the Draught hack-a-thon.

• Designed UI that was utilized across all Volkswagen model bucket pages.

• Led graphic design across all Sprint digital + print.

• Pitched and presented ideas to clients and senior staff with a reduction in rounds of edits.

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Mar. 2011 - Apr. 2014

WIEDEN+KENNEDY

Visual Designer - NY

 

• UI Designer on Delta’s Innovation Class microsite that won a Silver Cannes Lion.

• Visual Designer on Southern Comfort’s website redesign that received an FWA ‘Site of the Day.’

• Designed WKNY’s submission for Adweek’s “Agency of the Year”.

• Print designer on Target’s Emmy nominated campaign “Color Changes Everything.”

 

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Aug. 2008 - Mar. 2011

EILEEN FISHER

STYLESIGHT (WGSN)

Freelance Graphic Designer - NY

 

• Designed campaign storefronts for Eileen Fisher’s flagship NY store.

• Created seasonal style guides used by all department and standalone stores across the nation.

• Perfected retouching skills by creating 8-10 “mood boards” daily for Stylesight.

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Jan. 2005 - Apr. 2008

REDENVELOPE

Print Production Associate - SF

 

• Managed photographers, stylists and retouchers on-set and in-house for photoshoots.

• Retouched assets for the website.

• Designed spreads and layouts in conjunction with the art director.

 

 

EDUCATION

Boston College, MA

2002 Bachelor of Arts, Communication